Matt Paull - Brand Consultant & Creative Partner

22+ YEARS OF WORKING WITH BRANDS THAT LAST

STOP SETTLING FOR GENERIC BRANDING

For founders, owners and lifestyle groups ready to cut through the noise -

I build brands rooted in strategy, collaboration and real partnership.

WHY MOST BRANDING FALLS FLAT AND HOW I FIX IT

PAINT POINTS

• Cookie-cutter logos that look like everyone else
• Agencies treating you like a number on the production line
• Poor communication, endless delays, and lack of transparency
• Work that doesn’t reflect your vision or your industry

MY SOLUTION

• Strategy-led branding crafted around your goals
• Direct collaboration—no middlemen, no BS
• Fast, clear communication that respects your time
• Authentic brands that connect with customers and scale with you

A BRANDING PROCESS MADE FOR HOSPITALITY & LIFESTYLE FOUNDERS

Building a brand doesn’t have to feel overwhelming. My V-I-B-E-S process keeps things clear, collaborative, and creative—so you know exactly what’s happening at every stage. It’s structured enough to deliver results, but flexible enough to keep the process fun.

1: VISION

We start by sharpening your vision and building a clear brand strategy that sets the foundation.

2: INSPIRATION

Moodboards and exploration capture look, feel, and personality your audience will connect with.

3: BUILD

This is where your brand identity comes to life, with design concepts built from strategy.

4: EXPRESSION

Guidelines and creative assets that show how your brand shows up consistently in the real world.

5: SUSTAIN

You get everything you need to launch with confidence—plus a brand framework so you’re not winging it.

THE WIN

This isn’t just branding — it’s your story sharpened, your position strengthened, and your confidence unlocked.

WHAT FOUNDERS ARE SAYING

“Very happy with our final brand delivered by Matt, Super easy to work and collaborate with. He has a great ability to understand a clients brand vision. Highly recommended!”

Bobby Smith

FOUNDER, PITSTOP CAFE & SMOKEHOUSE

“Working with Matt on Mesa’s branding was such a great experience. He took my scattered ideas and turned them into something true to the brand.”

Trish Mariano

FOUNDER, MESA COLLECTIONS

“I’ve worked with Matt on two of my companies, Real Bagels and Stubbyz. He brings great experience, fresh ideas, and consistently delivers on-brand creative. I’d recommend him to anyone after high-quality design work.”

Christopher Laing

FOUNDER, REAL BAGELS & STUBBYZ

YOUR QUESTIONS, ANSWERED (FAQs)

  • What makes your branding approach different?

    Unlike agencies that run you through a production line, I take a custom, collaborative approach. Every brand I create is strategy-led, shaped around your vision, and designed to cut through the noise.

  • How do you work with founders?

    I work with you, not just for you. From our first chat, I dig into your story and goals, then translate that into a brand identity that connects with your audience and sets you up for growth.

  • How will my brand actually deliver results?

    I design for the real world—not trends. Every element is crafted to attract customers, build loyalty, and give your business room to scale.

  • What does investment look like?

    Think of branding as the foundation of your business. My packages are built for serious founders ready to invest in growth—with clear pricing, no hidden costs, and value that pays back over the long run.

READY TO BUILD A BRAND YOU'RE PROUD OF?

If you’re ready to stop settling for average and finally launch with a brand that feels authentic and built to last—let’s talk.

Matt Paull - All Rights Reserved 2026